Fendi bags

Fendi collections

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Fendi bags

The Fendi brand was launched in 1925 and was founded in Rome by Adele and Edoardo Fendi. It began with a small handbag shop and a fur workshop in Via del Plebiscito. The quality of their designs attracted an ever increasing volume of customers.

The founders’ five daughters gradually entered the family business, which sought to become more and more innovative by offering new and surprising combinations of fabrics and colours. This is still Fendi’s approach to its designs that mix traditional knowhow with new technology.

Karl Lagerfeld joined the Fendi team in 1965 as artistic director. This collaboration would change the perception of fur which, until then, had been considered as a symbol of prestigious social status. Fur became a true fashion phenomenon and ensured the company’s success. Karl Lagerfeld also redesigned the Fendi logo as the double F that is now the symbol of the brand and of Italian-style luxury.

Fendi entered the ready-to-wear, accessories and fragrance market in the eighties along with home furnishings and interior decoration.

Some time later, La Selleria, a collection of entirely hand-made, high-end leather accessories made by master craftsmen, was given a makeover for modern tastes. This collection was created by Adèle Fendi and revised by her granddaughter, Silvia Fendi, who is now the artistic director of menswear and accessories and who reinterpreted the bags designed by her grandmother.

Then in 1997 she designed one of the brand’s classics, the Fendi Baguette bag. Since then over a million bags have been sold throughout the world.

In 2001 LVMH became the majority shareholder in the brand, but Fendi is still a family business.

Today, its products are sold all over the world and the brand has a network of 160 shops. Its turnover continues to increase and the company is pursuing its programme of shop enlargements.

Fendi bags

Fendi Kan I shoulder bag in black and green leather

Fendi Peekaboo Selleria large model bag in black grained leather

Fendi Kan I handbag in black leather and beige leather

Fendi Baguette handbag in gold logo canvas

Fendi Baguette handbag in brown logo canvas and gold leather

Fendi Peekaboo large model handbag in brown leather

Fendi Peekaboo Selleria medium model handbag in black grained leather

Fendi Peekaboo mini handbag in purple

Fendi Multipocket Baguette handbag in turquoise canvas

Fendi Baguette handbag in yellow and silver pearl and silver python

Fendi Baguette handbag in blue, purple and silver leather

Fendi Camera Case shoulder bag in brown monogram canvas and black leather

Fendi Baguette bag in white canvas and white leather

Fendi By the way shoulder bag in blue skin-out fur and blue leather

Fendi Baguette handbag in black satin and black lizzard

Fendi By the way small model shoulder bag in black grained leather

Fendi Baguette handbag in white and multicolor pearl and black python

Fendi Big Mama bag worn on the shoulder or carried in the hand in beige monogram canvas and brown leather

Fendi By the way handbag in blue leather and green python

Fendi 3 Jours shopping bag in brown and rosy beige bicolor leather

Fendi shoulder bag in brown monogram canvas and brown leather

Fendi Kan U shoulder bag in blue leather

Fendi Peekaboo handbag in beige patent leather

Fendi Baguette handbag in white leather

Fendi Mini Baguette mini shoulder bag in purple leather and yellow furr

Fendi Bag Bugs shopping bag in black leather

Fendi 2 Jours handbag in black leather

Fendi handbag in brown leather and brown smooth leather

Fendi bags

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