TAG Heuer watches

The young Swiss watch maker, Edouard Heuer, founded his own workshop, Edouard Heuer Cie, in 1860 in St Imier, Switzerland. Edouard had a real obsession: to control time and to use complex mechanical devices to measure the tiniest fractions of this mysterious and magical dimension.

The Time of Trip was released in 1911, the first dashboard chronograph which was a huge success.

The Micrograph appeared in 1916. It was the first chronograph capable of measuring time to a 1/100th of a second.

The Autavia chronograph was launched in 1933. It was a timepiece designed both for car drivers (AUT) and pilots (AVIA).

1964 saw the launch of the Carrera chronograph in honour of the Carrera Panamericana road race.

The Monaco chronograph appeared in 1969 and was famous for its square case. It was reissued in 1998.

In 1985, Heuer joined the Tag (Technique d’avant garde) group, a company that specialised in cutting-edge technology and owner of a Formula One team. The company was then renamed TAG Heuer and became a subsidiary of the TAG Group.

From 1989, the brand began investing in sporting competitions and TAG Heuer became the official timekeeper to the world Alpine ski championships in the United States and Canada. In 1991, the brand added the Indianapolis Grand Prix to its list of prizes and in 1992, the World Formula One championship.

TAG Heuer has been one of the world leaders in prestige sports watches since 2001 and its watches are worn by enthusiasts throughout the world.

Read full description

The history of TAG Heuer watches

The young Swiss watch maker, Edouard Heuer, founded his own workshop, Edouard Heuer Cie, in 1860 in St Imier, Switzerland. Edou

TAG Heuer watches

The Time of Trip was released in 1911, the first dashboard chronograph which was a huge success.

The Micrograph appeared in 1916. It was the first chronograph capable of measuring time to a 1/100th of a second.

The Autavia chronograph was launched in 1933. It was a timepiece designed both for car drivers (AUT) and pilots (AVIA).

1964 saw the launch of the Carrera chronograph in honour of the Carrera Panamericana road race.

The Monaco chronograph appeared in 1969 and was famous for its square case. It was reissued in 1998.

TAG Heuer has been one of the world leaders in prestige sports watches since 2001 and its watches are worn by enthusiasts throughout the world.

TAG Heuer watches

TAG Heuer watches

TAG Heuer Classic Monaco Automatic Chronograph in stainless steel Ref: TAG Heuer - CAW211 Circa 2019

TAG Heuer Carrera Automatic Chronograph in stainless steel Ref: TAG Heuer - CBN2011 Circa 2025

TAG Heuer Monaco Steve McQueen - 40th anniversary watch in stainless steel Ref: CAW211A Circa 2009 - limited edition

TAG Heuer Carrera Automatic Chronograph in stainless steel Ref: TAG Heuer - CV2A12 Circa 2010

TAG Heuer Carrera Automatic Chronograph x Porsche, limited edition in ceramic black and stainless steel Ref: CBN2A1H Circa 2022

TAG Heuer Monaco Chronograph Vintage Limited Edition in stainless steel Ref: TAG Heuer - CAW211C-0 Circa 2010

Heuer Carrera watch in yellow gold Ref: 2456 Circa 1960

Heuer Monaco watch in stainless steel Ref : 73633 Circa 1970

TAG Heuer Monaco "Gulf" in stainless steel Ref: CAW2113 Circa 2009 - Limited Edition to 2500

TAG Heuer Monaco in stainless steel Ref: Tag Heuer - 2113 Circa 2010

Heuer Autavia watch in stainless steel Ref: 11630 Circa 1970

Heuer Autavia watch in stainless steel Ref: 11063V Circa 1980

TAG Heuer Monaco watch in stainless steel Ref: Tag Heuer - 1133 Circa 1970

TAG Heuer Monaco in stainless steel Ref: CAW211J Circa 2020, Limited Edition of 1000

TAG Heuer Monaco in stainless steel Ref: TAG Heuer - WAW131A Circa 2017

TAG Heuer Carrera Lady in stainless steel Ref: TAG Heuer - WBN2410 Circa 2020

TAG Heuer Aquaracer 300M in stainless steel Ref: TAG Heuer - WAN2111 Circa 2015

TAG Heuer Monaco watch in stainless steel Ref: Tag Heuer - 2113 Circa 2010

TAG Heuer Carrera Automatic Chronograph in stainless steel Circa 2017

TAG Heuer Monaco watch in stainless steel Ref: CAW211A Circa 2010

TAG Heuer Monaco watch in stainless steel Ref: Tag Heuer - 2113 Circa 2008

TAG Heuer Autavia watch in stainless steel Ref: 2446C Circa 1969

TAG Heuer Classic Monaco Automatic Chronograph in stainless steel Ref: TAG Heuer - CBL2111 Circa 2020

Tag Heuer Carrera watch in stainless steel Ref: 1553 Circa 1970

TAG Heuer Monaco watch in stainless steel Ref: 2113 Circa 2000

TAG Heuer Classic Monaco Automatic Chronograph watch in stainless steel Circa 2000

TAG Heuer Carrera Automatic Chronograph Tachymeter watch in stainless steel Ref: CV2011 Circa 2000

Tag Heuer Carrera watch in stainless steel Ref: CS3113 Circa 2001

TAG Heuer Carrera Automatic Chronograph watch in stainless steel Ref: CV2113-0 Circa 2003

TAG Heuer Monaco watch in stainless steel Ref: 211C Circa 2010

TAG Heuer Carrera Automatic Chronograph Tachymeter watch in stainless steel Circa 2000

TAG Heuer Monaco watch in stainless steel

Tag Heuer Carrera watch in stainless steel Circa 2010

TAG Heuer Carrera Automatic Chronograph watch in stainless steel Circa 2000

Heuer Carrera 45 watch in stainless steel Ref: 3647T Circa 1960

Tag Heuer Carrera watch in stainless steel Ref: CS3111 Circa 2000

Recently viewed

The history of TAG Heuer watches

Explore